FIA LAUNCHES SECOND EDITION OF FIA UNIVERSITY ADVANCED LEADERSHIP PROGRAMME IN PARIS

Over the course of five days, participants engaged in lectures, discussions, and hands-on workshops with world-class faculty including:

• Prof. David Hassan (FIA University): Guiding real-world leadership challenges through case studies
• Dr. Madeleine Orr (FIA University Visiting Professor for Sustainability): Improving sustainable practices
• Prof. Sascha Schmidt (WHU Otto Beisheim School of Management): Exploring SportTech and innovation
• Prof. Karoline Strauss & Prof. Harris Kyriakou (ESSEC Business School): Unlocking change leadership and AI-driven decision-making
• Yann Baffalio (Havas Sports): Offering insights on member attraction and retention and fan relationship strategies

Participants also gained key insights from the French Tennis Federation at Roland Garros, explored fan engagement and customer loyalty at the Parc des Princes with PSG FC, and experienced innovation firsthand at Station F, with presentations from SportTech and automotive start-ups.